a play about the experience of homelessness, and how it affects our sense of self through the lens of a cat
— Dr. Scott Welsh

Design, Nidhi Isaac, Cicero’s Circle

Cicero's Circle Theatre Company was brought in by the Playwright to manage the publicity for "Moosh The Hobocat" just 4/5 weeks before opening night. Despite the tight timeline, our team swiftly created a captivating poster using existing sketches and an innovative ideation process, establishing the visual tone for all marketing and publicity initiatives. To engage audiences, we generated shareable video content and informative images across social media and web platforms, effectively promoting the show. As a result, 7 out of the 10 performances were completely sold out, demonstrating the success of our strategic publicity campaign.

Efficiency was key, and we were able to adapt to the situation given time and resources and were pleased to see the results.


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