“An intergenerational, reaffirming, heart-warming family story that is unsentimental and laugh-out-loud funny.”
Design by Nidhi Isaac, Cicero’s Circle
Cicero's Circle was tasked with spearheading the publicity and social media campaigns for the production. This was done first by carefully crafting the brand identity for the piece through a thorough brand ideation process. The process involved internalising the complexities of the piece and the broader themes that the play espouses - mental health, struggle, humour, grit and the lived experiences of families living alongside a diagnosis.
Design by Nidhi Isaac, Cicero’s Circle
The process resulted in an impactful poster, inspired by an original painting of local Melbourne artist, Richard McLean, which encapsulated the essence of the piece seamlessly. It influenced the colour, tone and lighting for the production and served as a cornerstone for all communication and publicity efforts which significantly contributed to the attraction of audiences to the show.
Based on this identity, Cicero’s Circle was able to conceptualize and produce engaging shareable video content, images and collaterals for social media, and other media platforms- WhatsApp, Facebook messenger, MMS and print - that further amplified the reach and impact of the production.
Additional activities included moderating post-show Q&A sessions with the artists and the public, as well as providing voice-overs for the production.
Photos
Images by by 3fatesmedia